Ms. White-Colin is the Vice President of Small Business Initiatives at the New Orleans Business Alliance, a public-private partnership between the City of New Orleans and its business community.

Ms. White-Colin directs diverse activities promoting economic inclusion, to facilitate enhanced opportunities, sustainability and growth for local small businesses, with a significant emphasis on minority-and women-owned ventures. Lynnette forges relationships within the community of local anchor institutions, corporations, public entities, public construction projects, etc. fostering creation and identification of procurement and contracting opportunities for small businesses. She regularly convenes small business stakeholders to discuss strategies that lead to alleviation of barriers to growth for minority business owners. She provides custom connections between business owners and diverse technical and financial assistance providers to ensure local small businesses have both the resources and capital necessary to sustain and grow their organizations.